Courses: Start, Grow and Transform Your Business
CONGRATULATIONS for the decision you are about to make! Whether you are already in your own business, or anxious to start a new venture, these classes will increase the likelihood and magnitude of your entrepreneurial successes. Total time for the completion of this course is approximately 10 – 15 hours, including your readings, analyses, video INTRODUCTION and CONCLUSION. You will benefit greatly by revisiting these classes over the months as you apply what you are learning as you Start, Grow and Transform your own profitable business!
CLASS 1. Case: “PLASTECHNOLOGY: Decisions, Decisions, Decisions“
Case Summary:
Mark Greene and Larry Quinn, two would-be entrepreneurs, are anxious to become partners and to launch their own business. They have created a Business Plan and yet, they are fraught with anxiety and indecision about how to actually start their new venture. Many questions need to be answered, and the partners are stuck. The outcome is surprising!
CLASS 2. Case: “NEW YORK CHEEK: Cracks in Paradise?“
Case Summary:
Mellanie Ross lost her job due to the bleak economy. She was becoming desperate after three months of unsuccessful job hunting. Mellanie began to focus on her one skill – sewing! From that thin starting point, she launched a business that grew to $5 million in sales in six years, with company-owned stores and franchisees. The company’s rapid growth, however, began to put emotional strains on Mellanie personally. How should she handle these challenges?
CLASS 3. Case: “NEW YORK CHEEK: Cracks in Paradise?” (continued)
Case Summary:
The problems caused by New York Cheek’s rapid growth were overwhelming for Mellanie – funding, cash flow, product supply, strategic planning, management and leadership, and others. Although the brand was strong and sales were increasing, New York Cheek struggled because Mellanie was not able to solve the problems. It didn’t have to happen this way; this could have been avoided. Learn how!
COURSE SUMMARY and CONCLUSIONS
